Title: Tourist Board
Course: Archive > Section: Eco-tourism

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A tourist board is an official organisation in a country or an area that encourages to visit that country or area.

Let's compare two countries, the UK and Italy. Both countries have a population of around 60 million people. They are also economically developed countries whose economies increasingly rely on the services sector, and consequently on the tourism industry.

They both value their treasures a lot.  The UK boasts a rich literary heritage encompassing the works of English writers such as William Shakespeare and Charles Dickens, Scot Robert Burns, Welshman Dylan Thomas and Northern Irishman Seamus Heaney. The UK has been at the forefront of youth culture since the heyday of the Beatles and Rolling Stones in the 1960s.

Take the art works of Botticelli, Leonardo da Vinci, Michelangelo, Tintoretto and Caravaggio, the operas of Verdi and Puccini, the cinema of Federico Fellini, add the architecture of Venice, Florence and Rome and you have just a fraction of Italy's treasures from over the centuries.

Have a look at their tourist boards.  Is their emphasis on tourism is the same or is it different?

Britain's tourist board

Italy's tourist board